Contology provides centralized access to your entire advertising landscape. Online and offline budgets, data and critical analytics are all displayed in one place. In addition, it allows you to easily track search engine efforts and pay-per-click performance, as well as social media impressions, click-through rates and any other KPI that defines success for your campaigns. You can also research keywords, manage targets and compare channels directly in the tool.
Essentially, the software gives you instant visibility into the health of your campaigns. You’ll know what’s working, and you’ll have the ability to change what isn’t. Plus, because Contology is supported by experienced account teams, you get a real person with real answers if you need additional help. The more informed you are, the more informed your campaigns are. It’s that simple.