LIST OF FEATURES

Newest Features

Contology is a cloud-based marketing engine that gives you instant visibility into your Dealer Management System (DMS), marketing campaigns, website traffic, social content calendars, online reputation and more. The powerful tool integrates with dozens of APIs, providing you with a single, user-friendly hub to manage all of your marketing initiatives and easily leverage the comprehensive data the tool offers.

Data Integration

This allows users to see vehicle sales, both new and used, as well as services for clients who have enrolled in this feature. It also provides an export feature for remarketing purposes.

New Intuitive User Interface

The UI/UX has been intuitively redesigned and enhanced to provide a look and feel more inline with our brand standards.

Advanced Analytics and Reporting

This has been added to compliment the other analytics reporting we currently provide.

SEM Spend Map

With this new feature, users can examine AdWords spend data on a Google map (broken out by either zip code or city) to see where a client’s advertising dollars are going.

Ad Goals and Budget Track

Enabling users to see Facebook advertising, along with Google and Bing, this new page boasts the ability to add goals and allows users to see how actual numbers rank compared to set goals for each client.

SEO Keywords

This feature permits users to view Keyword rankings in both national and local searches within Bing and Google, utilizing up to three locations for the client and potential competitors.

Updated PR Reports

The PR report analytics section has been updated to include source medium and VDP. Additionally, we plan to update the rest of the report to include the new features and give the old ones a refresh.

Job Workflow View

Clients will be able to see their active jobs in list view, creating transparency and allowing clients to track their jobs from beginning to end.

Publisher

This new feature is a tool that enables work like eBlasts to be done through the website exclusively by Account Executives and eventually clients.

Oldies but Goodies

MyInsights™ Dashboard

Store and manage all of your user IDs and passwords, track meeting notes, manage brand positioning and monitor the competition — all of the critical information your marketing team needs is finally centralized.

Analytics Reporting and Insights

Track keywords, site visitors, mobile data, and use a dynamic heat-map for tracking click data to optimize your site’s performance.

Advertising & Campaign Management

Get a full dashboard overview of advertising campaigns, as well as budget tracking and management. Plus, generate key reports and track KPIs.

Reputation & Social Media Management

Listen, join or start a conversation with your customers on popular platforms, and respond to feedback that affects your reputation as it’s received.

Account Management

Manage all of your accounts in one location.

Local Listings Management

Seamless integration allows you to distribute updates across our vast listings network, improving search engine results and accuracy in the process.

Secret Shop Analysis

By utilizing Contology’s team of secret shoppers, you will better understand your sales process and customer service — and know exactly what to do to improve both.

Competitor Research Info

Stay ahead of your competitors with real-time data pertaining to their marketing tactics, including keyword performance and brand messaging.